Avoid These Mistakes When Making a Carbon Strategy

If you want to make your brand sustainable in the long run, making a carbon strategy is a must. You should aim to become carbon neutral in the years to come. Almost every business these days is claiming to become carbon neutral, or at least they’re trying to do so.

Businesses should try to aim for lesser and lesser Carbon Footprint in their products and actions. Here are some of the biggest mistakes you should avoid when making a carbon strategy for your business.

Not Considering Scope 3 Emissions

All of the carbon emissions from businesses are categorized into three main areas. Scope 1 includes direct emissions, Scope 2 includes indirect emissions. Governments around the globe require businesses to report on scope 1 and scope 2 directly. However, businesses aren’t usually required by law to report on scope 3 emissions.

So, if you really want to make the right changes to your business strategy and reduce carbon emissions in the long run, you shouldn’t take selective responsibility. Therefore, you should aim to comply with scope 1,2 and 3 at the same time.

Making Long Term Targets And Not Focusing on Sudden Impact

You can’t just claim to be working on becoming carbon free and then just sit calmly minding your business like usual. Nothing will happen if you don’t consider yourself accountable. For example, if you plan to become carbon free by 2030, you should divide your goals according to their importance, and start working on them right away.

So, no matter what your goal might be, don’t sit cold on it, and start taking small steps right now.

Lack of Communication

Another big mistake you should avoid is confusing your stakeholders and customers by using tricky terms.

When you decide to become carbon neutral. It’s important that you communicate it clearly.

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